Irish advertising technology company Buymedia has opened a new UK office in Manchester, marking a major step in its international expansion. The firm plans to invest £1.5 million and create 30 jobs over the next three years at its new hub, located within the £1.7 billion science and technology innovation district.
Buymedia’s AI-powered platform helps marketing professionals optimise their advertising strategies by providing data-driven insights and tools. Its latest generative AI features use predictive analytics to recommend future campaign strategies based on previous performance and market trends.
In 2024, Deloitte ranked Buymedia 4th in Ireland’s Technology Fast 50 Awards and 73rd in the EMEA Fast 500, recognising its rapid growth and innovation in the digital advertising space.
Fergal O’Connor, CEO of Buymedia, said:
“Manchester has proven to be the perfect launchpad for Buymedia’s UK expansion. The city’s vibrant tech ecosystem, deep-rooted media industry, and outstanding talent pool make it an ideal home for innovation.
With the support of MIDAS, we’ve hit the ground running – connecting with forward-thinking businesses eager to harness AI-driven advertising to fuel their growth.
Our mission is to empower companies of all sizes to make smarter, data-led media investments. Manchester’s dynamic environment aligns perfectly with that vision, and we’re excited for the journey ahead and the impact we can make in the UK market.”
The new Manchester base will serve as Buymedia’s UK headquarters, strengthening its presence in the country’s growing AI and media technology sector.
